Some of you may read my other blog, which is a fashion/beauty blog about all things to do with Pakistani and Indian fashion trends, modest fashion, makeup and random ramblings (and some of you probably found this blog via that one!) I have been blogging for about six or seven years now, and have noticed that as my priorities and interests have changed, my posts and articles have accordingly adapted over time as well.
One of the things I have had some conflicts with as a fashion blogger (or is it influencer now? I’m still undecided about that word) is the fact that I don’t show my face, whether it’s for outfit posts, or pictures from weddings, events or makeup swatches. My concerns are this – as I’ve been writing for some time and I have been getting more public interest in the couple of years because of my clothes, wedding posts and experiences which I have blogged about, I have had more exposure which means more opportunities to work with new brands. However I feel that a lot of the bigger bloggers I follow or who have successful businesses, have become successful because they themselves are the brand – they are recognisable, easy to relate to and trust, and because of this they are able to fit into a market who are comfortable with them.
Initially I never used to show my face in blog posts (I used to just cut my head off my pictures before I posted) for several reasons: firstly, I liked the anonymity, you can get away with a LOT more when people don’t know you. Secondly, I never showed my face for kind-of religious reasons – I don’t blog because I’m fishing for compliments or want someone to say I’m good-looking (that’s what Facebook and my husband are for), but because I want to show how fashion can be modest, stylish and wearable. The whole point of my fashion blog is about what I wear, and what I have in my wardrobe, rather than what I look like. I wear a hijab and the concept of it also includes having some modesty both in behavior and physical appearance, so why not incorporate that in my blog? Thirdly, I was also a little self-conscious because a lot of my personal friends and colleagues don’t know I blog – call it silly but I find it easier to write if I’m less self-conscious about who is reading it!
I have thought about it for a while, because as much as I’d like to protect my anonymity and modesty, there are still some pros which you can’t argue with. I am a bit of a risk-taker at times, and I can see the appeal in the idea of myself and my identity as a brand. It’s not that I’m shy, or that my identity is a big secret (even though I do fight crime at night sometimes), and really, it’s not even about whether I have a problem showing my face. But I have often found that a lot of blog readers and followers feel more connected to Instagrammers and bloggers that they can recognise, especially when there’s a lot of personal issues being shared. A big part of blogging is being transparent not just about who sponsors your posts or whom you collaborate with but also who you are. The most successful blogs are the ones where the bloggers are open about sharing opinions and parts of their lives.
The real issue is that if I decided to show what I look like, the pictures are out there, and it’s hard to go back. In today’s digital age, pictures can be shared faster than WhatsApp rumours, and I like the fact that right now, I have control over my images and my identity.
There’s also the fact that a lot of girls (and guys) can be pretty awful to bloggers, you have to pretty emotionally strong to be able to not let negative comments affect you, ruin your day or even influence your behavior. I’ve been lucky enough not to get many negative comments, but it can still be pretty tempting to lose your way by trying to please your audience or maintain popularity. The other issue is that I am in a place in my life where I am pretty confident in myself, my self-image and my place in life – and I can imagine that the struggle to maintain a ‘pretty face’ for a blog, or the psychological impact it could have.
You could even say that the issue isn’t showing my face exactly, since even if I did, I’d still dress modestly and would still wear hijab. Another thing I have always considered is the idea of ‘nazar’ (or the ‘evil eye’ which might intentionally or unintentionally come from envy), which is something I do believe in, which could arise once I lose that anonymity.
There are, fortunately a few ‘big’ bloggers who I do follow, that have managed to remain faceless, and quite successfully so. One blogger I’ve always been a fan of has complained in the past that it’s amazing how some people just don’t get that they want to remain ‘faceless bloggers’. She described a fashion event just last week (which I also attended) where a few of her followers took pictures of her when she was walking around, even when she went to the restroom; when she confronted them to ask them to delete the pictures, they told her she should expect this kind of thing to happen and shouldn’t have become a blogger if she didn’t want pictures taken of her. While I can understand that if you’re successful and on the fashion scene, you can’t really stop other people for taking your pics and posting them on social media or magazines – I also think there should be a line drawn for respecting privacy.
In the past my ‘facelessness’ has affected me in that one or two fashion brands who wanted to promote their brands have wanted to work with me, and in the end I have turned them down because they did not want to crop my face out. At the time it was a little upsetting, as it made me feel that I had ruined my prospects a little if I wanted to work with future companies, and also I had noticed difference in the way that bloggers who did choose to work with those company treated me. However, in the long run, I don’t regret my decision – I like the fact that I kept control over the content and photos of me, and if a company isn’t able to respect that, then perhaps they are not for me.
There have been times when I have debated for some time about showing my face, especially as I never have done in the past with my blogs. I spoke to a few friends about it, my sisters and even on blogger forums, and in the end I decided not to because I don’t want my posts and articles to be about how I look, as much as what I’m wearing, what I am doing and even who I am. In the long run, I’m pretty happy with my decision because although I’m not shy or have a secret identity (apart from the night-time crime-fighting stuff), I like having control over my privacy, and I think it also keeps me pretty humble.
The way I think of it, as Islamic as I try to be and however I try to live my life as modestly and well as possible, I will always, always love fashion and makeup, which I think I’ll always be channeling through my blogs and social media. This isn’t a bad thing, and I love that I can work with new ideas and different companies, and as I am a pretty visual person and will always want pictures to be a part of my posts, I think I can do this without compromising my values. I understand that readers might identify with me more if they know what I look like and can visualise me, I think that I will be able to engage better when I show who I am in a more relatable level (like this post, for example!)
Some people have suggested using body doubles or models – this would work for a company but not for something personal like my own blog – when I go on holidays and days out, do I take a body double with me? I think not. In all honestly, this is something which has bothered me less and less over the years, as I have seen a lot of fellow bloggers follow the lead in ‘faceless blogging’ (like my elder two sisters here and here!) – influencing without making it about the way we look or how beautiful we are. I’m also at a pretty good comfort level right now, and am enjoying the things I do blog about, the events I go to and the pictures I post of myself. At the end of it, it’s not because I’m paranoid about how gorgeous I am or not, it’s the concept of hijab for me, and the principles that come with it.