I’ve heard about this a few days ago – KitKat is opening a chocolatory (very much like the popular ones in Japanese) in London – specifically, east London at Westfield Stratford! So when the store opened today, I popped down at the first chance (i.e. lunch time) to take a look for myself – and loved what I saw!
The store is located at The Street, Westfield Stratford and is a lovely, bright pop-up shop where you can customise your own bespoke KitKat – from flavours, colours and toppings and even box design – on a computerized screen which is brought to life by a group of chocolatiers, all while you watch.
I really like the idea of a bespoke KitKat (you get to design an eight-fingered bar, so at least it’s big enough!) which I think really appeals to Londoners who like something a little creative. And of course, seeing lots of melted, sumptuous chocolate always makes me feel happy too.
You can watch a mini clip of how the KitKats are made below – sorry for the grainy quality!
If the bespoke KitKat is too pricey (or takes too long!) for you, there are also various ‘Special Edition’ flavours – new flavours are introduced every week, I’m told.
Here are some of this week’s flavours, don’t they look beautiful – almost too pretty to eat!
I think that this a really interesting concept brought over from Japan – I’ve always been fascinated with the quirky flavours from Japan like matcha, lavender, cheesecake and there’s even a potato flavour! (not sure I’d try that one though). I’ve already posted a few of these pictures on my social media and the viewers are loving the idea – although be warned the KitKats are slightly pricey for £7 to design your own bar.
The pop-up KitKat bar is open for the next 5 weeks until mid-November – pop down if you’re around! You can also see more pictures here of the opening today – what do you think of this?